camping tom dixon style


Camping is cool. It is. And if anyone needs any more convincing, have a quick look at top British designer Tom Dixon’s new collection The Capsule for Adidas. Launched at MOST in Milan back in April, this nifty little collection takes the concepts of multi-function, mobility and dynamic 21st Century living at it’s core. While basic camping equipment and clothing do offer multi-purpose gear-to-go, it all works without even the slightest nod towards any kind of style. Here Dixon has fashioned garments that convert into sleeping bags and overalls that can deconstruct to make a long coat, a short coat, trousers, a skirt or shorts. Even backpacks that become hanging wardrobes with enough clothes for a weekend. So Dixon has borrowed from the camping (and sport) world’s experience and expertise in performance, and Adidas scores Dixon’s innovative ideas and design clout. What a collaboration. The collection hits the stores in November 2013. Keep your eyes peeled.




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