Beards are pretty big in East London. But not as big as they are in America. Hell, is anything?! And while the shorter, more manicured man-lawn seen around these parts may not be enough to qualify as a beard by American standards, this may just be the product that kicks people into hirsute-ville. Ditch the beard trimmers men, and get onboard! Respect. The. Beard.
Images via Campfire Cologne with thanks.