Okay, so word association games are properly naff, I’ll give you that. But if someone yells “campfire” at a group of people, someone is definitely going to shout “marshmallows”! You know it, and I know it.
Once the kids have burned their little fingers toasting dodgy big-packet marshmallows on your next camping holiday and gone to bed, it’s time for the big humans to bust out a stash of more grown up marshmallows—and by that I mean these glorious goodies by sweet start-up Mallow and Marsh.
While the company was the result of a nifty workshop weekend, since launching in November last year, they have travelled fast and straight up. And today, Mallow and Marsh launch across 40 Sainsburys’ stores across London.
Founder Harriot Pleydell-Bouverie was running an online jewellery business when she went on a working weekend to improve her business and innovation skills. Now I don’t know about you but I never actually thought those things actually worked, but that one sure did.
“I was working on a food project and I was challenged to make some marshmallows. Having never made them before, I spent most of the Saturday night slaving over a whisk. I came back to my group the next morning with some blue bacon marshmallows, and some other strange flavours. We handed them around and the reaction was amazing,” says Harriot. “I’ve never seen anything like it. I was hooked. I had no idea you could make a product that was so different from what you could buy. I started playing around with recipes, ideas, and flavours and marshmallows just got under my skin. In April last year I made the move to actually looking at the marshmallow market from a business perspective and by July I was working on it full time. ”
Roasted coconut is their biggest seller (try it dipped in Greek yoghurt).
But my favourite? It’s definitely the raspberry with some freshly squeezed lime juice. Majorly divine.
Harriot promises they’ll roast beautifully too. I’m definitely taking a stack on my next camping trip in May to dangle over the campfire. Just for the adults mind ….. these are way too good for my lovely, (but far less discerning!!!) kiddies….